business of beauty

Long read: Why festivals are a gift to the beauty industry



Afro Punk festival. Photo by Driely S
As Coachella mania threatens to invade all your social feeds, get ready for a gazillion guides to festival dressing, best dressed galleries and hair how-tos (heads-up: it’s still all about the braids). And just because you don’t ‘do’ festivals, don’t think you can ignore them. Festivals and fashion are all part of the commercial entertainment system. Much as I’d like to think it’s all about the music, it’s not, these days it’s an all encompassing ‘experience’. If you work in fashion media, design or marketing, the festival season is becoming as crucial as Christmas for opportunities to engage audiences and sell lots of lovely product promote your brand.

While we all know how effective festival coverage is for selling Hunter wellies, fringed ponchos and hair crowns, there’s another big opportunity that shouldn’t be overlooked. And the time to get involved is sooner than you think. Enter the festival beauty opportunity – here are five takaways on why festivals are a gift to the beauty industry… (more…)



Beauty next: Romy Paris lets you customise your skincare like you customise your coffee



Romy Paris beauty concept - a bespoke Nespresso=type machine that makes beauty potions to order

Could Romy Paris be a beauty game changer? This curious coffee machine-like contraption works in a similar way to your counter-top Nespresso machine, but instead of dispensing a skinny latte it produces bespoke skincare concoctions.

It’s the brainchild of co-founders Morgan Acas and Thomas Dauxerre and I think the potential for the beauty industry is huge. (more…)



BEAUTY BITS: GLOSSIER, TOPSHOP, L’OREAL MAKEUP GENIUS, KOREA GROOMING, BELLA FREUD LION, YSL BLACK OPIUM, KEVYN AUCOIN



INTO THE GLOSS GETS GLOSSIER

Glossier-Glossier.com-beauty-products-into-The-Gloss

Is Into The Gloss entering into the beauty product space? It sure looks like it. Everyone’s favourite beauty site is leaking sneak previews of ‘Glossier’ on Insta here and on first glance it’s looking extremely enticing… UPDATE! IT’S JUST LAUNCHED! It’s starting with skincare, is fairly affordable and all the deets are at Glossier.com. (No international shipping yet but they’re working on it…) (more…)