beauty

THE DRG STYLE INDEX: SELFRIDGES, VOGUE, THOMAS TAIT, COCA COLA



My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week includes Thomas Tait’s big break and how Vogue monetises its Insta feed…

1 SELFRIDGES BETS ITS MONEY ON IT BAGS

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Selfridges loves a sweeping gesture and here’s one that’s hard to beat. It’s launching a destination accessories department which will see its luxury handbag offer double in size. (Does the world need more Celine bags? Clearly it does.) (more…)



Gentlewoman style: how to wear primary colours



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Summer is when I get (a little bit) more adventurous with colour so I’m well into all the primary brights we’re seeing popping up everywhere. Rich royal blue is an easy choice for the colour-shy as it’s almost a neutral so I’d wear that in a bomber jacket or rain mac (I’m currently looking for the perfect single-breasted mac).

My manicure of the moment is Estee Lauder’s Pure Colour in Impassioned, a candy apple red that can skew either formal or casual. I also can’t get enough of Kelly green, especially in a fun print (hello Mother Of Pearl shorts), while a sunny shade of yellow lends itself beautifully to accents – this jolly Fendi key fob for example.

Finally, thank you Keep It Chic for alerting me to Tomas Maier’s Cruise 15 collection. You can’t buy it now but as inspiration for a relaxed red suit, it serves very nicely…



Code Chanel and The Healthy Glow Manifesto



chanel-Les-Beiges

We’re all familiar with the iconic brand ‘codes’ of Chanel; the double Cs, the pearls, the tweed, the number 5. But here’s a lesser known one: the suntan. Mademoiselle Chanel arguably made the suntan fashionable – until the 1920s, a tan was associated with peasants and farmers, not refined sophisticates. Now of course, every beauty brand under the, um, sun has its suncare line but if you don’t want to fry, or deal with the mess and fuss of fake tan, Chanel would like you to consider its Healthy Glow Manifesto.

Admittedly a fluffy marketing campaign, it’s a seductive one that offers an all-season approach to looking glowy, healthy and outdoorsy (in the chicest way possible of course). (more…)



Guest post: Experiencing the Fragrance Lab at Selfridges



1 Fragrance-Lab-Selfridges©Hufton+Crow_012

DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent

Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. (more…)