8 April, 2021

Ask Alison: How Browns Brook Street has recast itself as the new luxury omni-flagship

Browns Brook Street The Focus

There’s a new luxury retail destination in town and it’s a storied Mayfair townhouse that features a heady mix of culture, community and the latest personalised tech-led shopping services. DRG retail editor, ALISON FARRINGTON reports…

Apart from the appealing fact that visiting an actual store is somewhat of a novelty as we emerge post-pandemic, we are about to enter a new era of phygital retail. Phygital 2.0 plays to the strengths of being inside a physical boutique environment – all the trappings of tangible and joyous purchases plus social interaction – while having frictionless digital retail services at your fingertips.

Launching on 12 April, at a reinvented flagship location, Browns Brook Street is the manifestation of owner, Farfetch’s visionary ‘Store of the Future’ omnichannel strategy that we first heard about in 2017. (more…)

Disneyrollergirl 0 Comments Art, Brands, Business of fashion, Design, Events, News, Online shopping, Retail concepts, Shopping, Technology, Trends Alison Farrington, Ask Alison, augmented reality, augmented retail, Browns, Business of Fashion, Farfetch, London life, long read, retail concepts, technology

7 April, 2021

Wish list: Mari Giudicelli SS21

Spring sandals on my radar, Mari Giudicelli’s new Bardot and Oasis flats. I’m also eyeing her woven Urca clog and Ilana woven Mary Jane. Come on summer…!

UPDATE: Damn, the woven Mary Janes are selling out everywhere, but there are a few sizes at Garmentory here*. And these embossed ‘croc’ leathers are still available (and marked down)… (more…)

Disneyrollergirl 0 Comments Brands, Design, Shopping, Trends Mari Giudicelli, shoes, shopping, SS21, trends

3 April, 2021

Buy it now: Birkenstock x Toogood lifestyle collection

The Birkenstock X Toogood collab has landed and it’s a good indication of the way the newly luxed-up Birkenstock could go, following its acquisition by L Catterton.

It’s a full fashion and lifestyle collection, featuring an oversize split-side hoodie*, jumbo shorts*, some great quilted separates* and these felted Forager sandals. Homeware launches in the summer, including the Birkenstock cork-based bed which is available to order from 1774.com. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Design, News, Shopping, Trends Birkenstock, collabs, shopping, Toogood, trends

14 March, 2021

TRP Travel Retail Style Index: March 2021

Cho Gi Seok for CR Fashion Book

Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).

This month’s highlights are a new sustainability experience pop-up in Hainan, China as well as region-centric luxury launches in the Middle East and Asia that hint at a return to localised exclusivity.

1/ LANCÔME’S SUSTAINABLE PURPOSE. I’m impressed with the way Lancôme has translated its latest sustainability message of ‘Caring Together for a Happier Tomorrow’ into an interactive pop-up in Sanya, Hainan. The campaign space celebrates the launch of Lancôme Absolue Rose Soft Cream Refill Set amidst a sea of roses at the resort island’s China Duty Free shopping mall atrium.

Instead of the usual selfie-culture beauty-tech attractions, Lancôme has switched to an informative note. Once inside the pop-up, guests can create a virtual rose bouquet as a pledge to plant a physical rose at the company’s Domaine de la Rose farm in Grasse, France, or they are whisked away on a virtual bike ride around the rose farm while they learn about Lancôme’s renewable energy production. (more…)