Business of fashion

What to buy from Selfridges Agender



Sefridges launches Agender campaign
Is ‘Agender‘ the new normcore? It’s a new word to get our heads around but it’s essentially not a new concept. It’s Selfridges‘ description for the current vogue for gender-neutral dressing, in which we take away the gender stereotypes around clothing and just wear what we feel like. Not ‘he’ or ‘she’ but ‘me’. (more…)



THE DRG STYLE INDEX: WESTFIELD, APPLE WATCH, GOOGLE, FARFETCH



It’s all about the tech this week with updates from Google, Apple, Westfield and Farfetch. Read on for my latest weekly DRG STYLE INDEX ranking, rounding up the brands buzzing on my radar…

1. WESTFIELD TO LAUNCH FUTURE FASHION EVENT

Westfield future fashion digital retail theatre

Westfield is always forward thinking when it comes to experiential retail. Coming soon is its London Future Fashion event, bringing the SS15 trends to life using virtual reality and ‘interactive fashion avatars’ (above). (more…)



THE DRG STYLE INDEX: CARVEN, UNIQLO X LEMAIRE, DAMIR DOMA, ANOTHER MAGAZINE



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. ALEXIS MARTIAL TO CARVEN
Carven aw15
I loved what Alexis Martial did at Iceberg so I’ll be interested to see how he develops Carven. This week we heard that Martial and Adran Caillaudaud (most recently at Givenchy) are the new co artistic directors at Carven, with Martial focusing on RTW and Caillaudaud on accessories. (more…)



Feeling at home at the revamped Hermès New Bond Street store



London's Hermes New Bond Street flagship reopens

Making your retail store feel like a home – a relaxing, inviting and luxurious one – is quite the thing right now and Hermès has of course nailed it. Enter exhibit A: its newly re-zhuzhed London flagship in the old Time & Life building in New Bond Street. This year marks its 40th anniversary in this location and it’s celebrated by doubling the size, enhancing the tactile factor and giving us a whole lot more product. (more…)