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Milkshake on my mind



GAP ad featuring Katseye 2025

Why is everyone obsessed with the latest Gap ad?

I have some thoughts.

The ad dropped last Tuesday and the thing that first grabbed my attention was the catchy tempo of Milkshake (originally by Kelis, but this time covered by K-pop girl group KATSEYE), accompanied by Robbie Blue’s brilliant staccato choreography.

It felt like a return to ye olde Y2K Gap campaigns and I guess the timing of a feelgood Gap denim throwback chimed against the controversial American Eagle ad (more…)



Quote of the day: Sophie Calle



Sophie Calle by Tim El Kaïm for W magazine

“I am both very much about oversharing but, at the same time, not at all. I am not on social media; I don’t have Instagram or Facebook. So, I am saying a lot less than anyone who is writing about what they had for dinner last night, or where, or with whom. There are a lot of people who think that they know me, but that is completely false. In fact, I choose a moment, but it is just a moment—I don’t tell what happened before or after. I have been with the same man for 20 years, and I have never written one line about him or shown one photo of him. For 20 years, no one has known how I really live my life.”
Sophie Calle, W Magazine (more…)



On my radar: Alexis Bittar



Where is the Alexis Bittar jewelled notebook line? Give me pens! Give me agendas! Fuck it, bring back Rolodexes! I know I’m not the only person living for the – frankly genius – Alexis Bittar Instagram miniseries*. The bite-sized antics of fictional ’upper east side terror and icon’ Margeaux Goldrich, hilariously observed vignettes that show the fashionista terrorising her revolving door of personal assistants, is a masterclass in Instagram marketing.

Each episode (can you call a minute-long clip an episode?) is brilliantly written and shot, then costumed – with accompanying ASMR audio – with statement Alexis Bittar necklaces, bangles, earrings and handbags. (more…)



Barbara Kruger at The Serpentine



Barbara Kruger - The Serpentine Gallery 2024

“I follow Vanderpump Rules, the Housewives of various locales. It’s not about liking it, it’s about seeing how people choose to perform themselves in public. To see the brutality and the cruelty. We’re living in an incredible time — which is a car crash of narcissism and voyeurism.”

Can’t wait to see Barbara Kruger’s Thinking of You. I Mean Me. I Mean You at The Serpentine. If anyone can hold up a mirror to society right now, it’s Babs. Buckle up! (more…)