retail news

VIDEO: Social media is the new press release by DKNY



This is so brilliantly executed. DKNY made a video to piggy-back on the Olympics and promote its new flagship at 27 Old Bond Street. Ever the digital pioneer, it has also created DKNYfx, which according to WWD is an augmented reality smartphone app designed to stand as the brand’s digital platform. If you’re out and about in London today or next Saturday, also look out for DKNY’s model street teams who will be distributing non-digital postcards to be swapped in-store for a free tote…



Confirmed: Maison Martin Margiela for H&M




It’s true! And here are the details. The Maison Martin Margiela for H&M collection launches on 15th November worldwide and online at HM.com. There will be mens and women’s clothing and accessories but whether my beloved L’Incognito shades will be reproduced is unconfirmed. Read all the info here and watch the video below…



DRG’s diary dates: April and May 2012



Smythsons at the ready, here are a few events I think you should know about…


Extended until 28th April 2012: Paolo Roversi at the Wapping Project Bankside
Situated five minutes from Tate Modern, the photography outpost of The Wapping Project hosts Roversi’s first UK solo exhibition. It’s not big but there are enough pictures of Guinevere and ‘portraits’ of Roversi’s lights, tripod and blanket backdrop to satisfy you if you’re a fan of his poetic, minimalist aesthetic. (more…)



COS Regent Street gets a bookshop




The Wapping Project Bookshop ‘greenhouse’ is a lovely concept but Wapping is a bloody long way to go for a bit of book perving. So they have upped sticks for two weeks and plonked themselves in the Regent Street branch of COS which frankly is a rather clever idea. You may remember that last year Clifton Nurseries also popped up in a corner of COS; clearly these Scandi types love a bit of crossover retail (as do I).

The shop will sell its usual varied mix, including new and rare photography and art books, magazines and some illustration for children. It’s open from 11.30am to 8pm every day until 14th March.