Liberty

What’s in the box: the business of beauty advent calendars



unpacking the business of beauty advent calendars

On October 25th, 300 people queued around the block of Liberty’s department store before 8.30am. Not for a new i-gadget, or a half price techy telly, or even a celebrity collaboration. No, they queued for make-up. Or more specifically, for the privilege of buying a £175 box of beauty products, albeit worth over £500.

Welcome to the frenzied, hype-commerce world of beauty advent calendars. A business that’s been booming for the last couple of years and is still growing (according to Google trends). (more…)



What’s the secret sauce to the Liberty stationery buy?



1 Liberty stationery Esmie photo album

At Liberty, a card is not just a card. A pen is not a writing instrument. No, it’s a lifestyle statement, a purchase to beautify your space and enrich your life. And I’m totally on board with that. I love stationery and the Liberty stationery department is always my first stop (more…)



Liberty newness



Richard Quinn X Liberty SS18 via Ten Magazine

Three exciting pieces of Liberty news. London Fashion Week saw a great collaboration between newcomer Richard Quinn and Liberty fabrics, with models swathed head to toe (literally) in exaggerated maximalist florals. Lots of brands collaborate with the Liberty print studio but this is the first time I have seen the print deconstructed as boldly as this. (more…)



Breakfast at Liberty with Paperless Post



Liberty for Paperless Post - an exclusive stationery collaboration

As much as we’re all considered digital denizens these days, there are still some areas where we like to mix in a tactile experience. For me that’s writing and correspondence; I just love writing with a pen and paper. And that’s something that U.S. stationery brand Paperless Post has also found with the evolution of its online business.

You may know Paperless Post already. (more…)