There’s just no stopping Nike. Or Liberty. And as for the Nike X Liberty collaboration, it’s now in its 9th season and going stronger than ever. At a special presentation in the Liberty store, I was told that managing the demand is quite a feat, a fine balance between creating interest for the product and over hyping it. (I guess they need to try harder, the collection was almost sold out within three days of hitting the shop floor.) (more…)
Only two more sleeps til the first episode of Liberty Of London, the three-part documentary about the London store. These sorts of programmes and films around fashionable institutions are proving quite the marketing success story. See Vogue and The September Issue for one example, Inside Claridges for another and Scatter My Ashes At Bergdorf’s for yet another.
Liberty is a British national treasure and we know the Americans love all that stuff. So what better than a behind-the-scenes look at the (slightly eccentric) Brit department store run by a charismatic American (hello Ed Burstell) and featuring a host of highly watchable characters to sell the magic worldwide?
The one hour episodes follow the Liberty team in the run-up to Christmas, taking in fashion week, celebrity visits, plus all the usual hubbub that goes on in fashion retail. Watch out for adorable events and team coordinator Louis Matthewman who I think is going to steal hearts with his dapper suits and bow ties, and publisher Felix Dennis who treats Liberty as ‘his corner shop’.
Liberty Of London airs on Monday night on Channel 4 at 9pm
The Liberty London printed canvas accessories that were universally loved at the Liberty AW13 press day have just landed in store. In good time for back-to-school season, not to mention Fashion Month, we have this fine array of pochettes, wallets, tech-cessories and tote bags to accompany us about each any and every kind of business…
Oh boy, I bet all those po-faced sportswear companies are sooooo glad they finally embraced the fashionisation of sportswear. Since they begrudgingly accepted that trainers and windcheaters have a place beyond the running track – ideally in the wildest and wackiest colour combos – there’s been no stopping them. (more…)