THIS WEEKEND: THE AFRO HAIR AND BEAUTY SHOW
No plans for the Bank Holiday? Don’t forget to head to the Afro Hair & Beauty Show 2014 at Business Design Centre in Islington (30th-31st May). A mecca for product junkies and trend hunters, it’s the biggest hair & beauty exhibition of its kind in Europe. Tickets are £12 on the door. (more…)
DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent
Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. (more…)
The DRG STYLE INDEX this week is all about the new launches and retail concepts launching for AW14. Here’s my ranking of the brand stories that grabbed my attention…
1. BELLA FREUD’S BRAND EVOLUTION
I know it’s only May but I can already tell we’re in for the autumn of Bella Freud. Her AW14 collection is much fuller then the capsule knits we’ve been used to and we’ll also see her first collab with Fred Perry. Plus this week saw a few Insta glimpses of the first proper Bella Freud fragrance collection (on the back of those delicious candles). Is it too early for Christmas wishlists? (more…)
Chanel No. 5 Eau Première, the lighter, fresher version of Chanel No. 5 has just been upgraded to join its big sister in the classic Place Vendôme-shaped spray bottle. (See this is what I love about Chanel. It has always utilised its house codes in clever, original ways, Place Vendome being the address of The Ritz where Coco Chanel lived for 30 years.)
And talking of house codes, at the tea party launch last Thursday, the scent was sprayed on teeny flat ceramic camellia and bottle charms. (more…)
