fragrance

Jo Malone X Calm & Collected X Selfridges #beautyproject



1 Jo-Malone-Calm-and-collected

Here’s a great three-way collab that marries experiential retail with personalisation and a hand crafted approach to design. Last week, Jo Malone London invited me to experience its pop-up screen printing studio hosted by creative collective Calm & Collected. The arty foursome have designed special graphic labels for five of Jo Malone London’s favourite scents (yay, Pomegranate Noir is in there!) and as an added bonus the guys are screen-printing complementary boxes to go with. (more…)



Fornasetti’s secret garden



MAIN Fornasetti-Giardino-Segreto 7

The arrival of a new Fornasetti Profumi product is always a big event in my book and the latest, Giardino Segreto is no exception. Unveiled in a ‘secret garden’ bursting with roses, hydrangeas and spring foliage, it evoked the mysterious, dreamlike world of the Fornasetti garden in Milan. (more…)



Beauty bits: Sephora’s social platform, upcycling Diptyque, Bobbi’s new foundation stick, the best lip balm ever…



SEPHORA’S SHOPPABLE INSPIRATION BOARD

Sephora-The-Beauty-Board

Done well, Sephora’s shopping platform could be a gamechanger. Launched two weeks ago, its new Beauty Board is a Pinterest-esque gallery of user-generated photos, which customers engage with, posting reviews, comments and tips. It’s what beauty forums do best, but this adds an all-important shoppable component and the ability to share widely on other platforms. With mobile’s increasing importance in syncing content with commerce, I imagine we’ll be seeing a lot more brands attempting similar feats. Read more here. (more…)



Buy it now: Chanel’s new mini-me Les Exclusifs



Les Exclusifs de Chanel 15ml Beige

Who doesn’t love a dinky, micro-sized Chanel perfume bottle? Newly available from the Les Exclusifs de Chanel range are 15ml perfume extracts in Beige (above), 1932 and Jersey. With these perfume extracts you have the highest concentration of perfume so just a couple of drops should last several hours. (more…)