Olfactory marketing is becoming more important as retailers try to appeal to all our senses. I love this idea from Fornasetti and Selfridges. If you pass their Christmas window – a hilly snowscape scene featuring a gigantic version of the Ortensia candle – you get a blast of Flora De Fornasetti emitted onto the street. Too fabulous!
I don’t know who first came up with the concept of Christmas decoration-themed beauty goodies but give that person a medal. Retailers and consumers alike can’t get enough of the beauty booty-filled advent calendars, crackers and tree decorations to give or to keep.
We’ve already seen Selfridges’ advent calendar for this year and British Beauty Blogger has the Lancome ‘Christmas cubes’ and Clarins crackers on her site. Tomorrow Today sees Jo Malone London’s much anticipated festive fare arrive on counter in the UK. (more…)
Tom Ford is a funny brand. I can totally leave the RTW (and truthfully I didn’t much care for Tom Ford at Gucci) but the beauty is a whole different beast. Have you been to the store in Sloane Street yet? You must. It’s a properly luxurious experience where you’ll get fussed and fawned over even if you’re just spritzing a tester. And if you’re going to buy one of Ford’s not-cheap fragrances, then this is the place to go for the full, added-value experience. (more…)
STEFANO TONCHI ON INTO THE GLOSS
Oh my nosiness knows no bounds. I love Into The Gloss for its snoops into the bathroom cabinets of fashiony women and now it’s been sniffing around the men’s grooming shelves too. Here’s W magazine’s Stefano Tonchi’s thoughts on his grooming routine (Hmmm, Only 6 products but still)… (more…)
