16 November, 2013

Fornasetti’s fragranced windows

Olfactory marketing is becoming more important as retailers try to appeal to all our senses. I love this idea from Fornasetti and Selfridges. If you pass their Christmas window – a hilly snowscape scene featuring a gigantic version of the Ortensia candle – you get a blast of Flora De Fornasetti emitted onto the street. Too fabulous!

Disneyrollergirl Brands, Retail concepts Fornasetti, fragrance, Selfridges, window displays