“Gen Z likes to look for Y2K trends that haven’t become popular yet, so they can be the first to find things. They come across brands from the aughts, like Gap and Von Dutch, and try to rework them and style them in a way that’s fresh.” (more…)
…But not in the same place.
News just in! The Glossier London store is returning to Covent Garden. The most successful of the global Glossier pop-ups, the permanent London store will be opening in a new spot – just a few yards from its previous location in Floral Street.
Scheduled for a December opening, the new Glossier Covent Garden store will be located at the much-more-visible 43 King Street – aka the oldest building in Covent Garden (below). It’s right next door to the Apple store and alongside the Covent Garden piazza, thus much better for footfall. [UPDATE: It will open on Thursday 9th December at 10am.]
Covent Garden has long been considered London’s ‘beauty quarter’, with Chanel, Dior and Charlotte Tilbury boutiques all contributing to the buzz of this retail destination. As I mentioned last week, the big tourist cities are slowly opening up post-Covid, so we should expect to see plenty more exciting retail activity in the world’s city centres.
(This post has been updated.)
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Glossier; exterior of 43 King Street/Emily Weiss
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here
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Well this is awkward. After a lifetime a year in relative isolation during which my longest journey away from home has been the decidedly unexotic Hastings pier, I find myself craving tropical coconut-laced smells.
That’s maybe not so surprising though. As with the power of touch and what’s known as ‘skin hunger’, the pandemic has not only literally stolen the sense of smell from some unlucky individuals, it has also heightened the link between scent and nostalgia.
“Fragrance can control your mood,” says perfumer and founder of her eponymous brand, Maya Njie. “If you’re feeling low and you need a boost, put fragrance on and it will elevate you.” (more…)
Love, love, love the clean and classic styling on this Tiffany silver campaign.
The copy is a bit confusing though. It implies classic Tiffany is old fashioned with its “Not your mother’s Tiffany” strapline (which has riled its Instagram followers), yet then suggesting ‘mother knows best’.
Anyway, it’s always interesting to see heritage companies go back to basics; they all seem to do it. It’s a sort of way to reinforce their power, to show new customers their worth (these Elsa Peretti cuffs are iconic after all). (more…)
