How to discover niche fragrances
Perfume departments are becoming all about discovery, mimicking the feel of concept stores like Colette and The Avery Perfume Gallery. Selfridges has taken its cue from this, with a new fragrance and home scent destination on the ground floor, dedicated to a mix of niche brands old and new. It’s a far cry from ye olde big brand approach. For starters, no-one will assault you with a flacon of Angel. Instead, there are islands of products, with the cult faves Fornasetti, Diptyque, Penhaligon’s and Frederic Malle rubbing shoulders with lesser-known brands, many of which are very new. (more…)
