The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.
Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)
Welcome to the 21st century Prada.com! Prada ecommerce has arrived with a shiny new site, while also relented to selling on a couple of other choice e-com outlets (namely Net-a-Porter and Mytheresa). What to buy? Well since you asked, let me narrow down the choice…
Accessories Decorative bag straps, those luxury girl scout keyrings, micro-mini notebooks (is it too early to think about stocking fillers?) (more…)
I’m all for pyjama dressing, but how to make sure your piped Dolce & Gabbana pjs and brocade Gucci slippers don’t look like you just tumbled out of bed? Easy. First make sure you go for a thicker, luxer class of PJ, so look at Dolce, Marni, Dries van Noten and Gucci. You can try wearing actual pyjamas for day wear, but let’s be honest, this requires a certain nonchalance to pull off. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. CARTIER ROCKS FOR RIHANNA
So much love for the W September issue cover, featuring Rihanna and allll the Cartier rocks her head could carry. Terry Jones directed the cover, Steven Klein shot it, Edward Enninful styled it and Pat McGrath painted the molten golden tear. Epic. (more…)
