Retail concepts

On trial: Google Glass for Yves Saint Laurent Beauté make-up lesson



YSL-before-and-after-Google-Glass JPG

Last week, I donned my beauty editor hat to try out the new Google Glass makeup lesson service at YSL Beauté in Selfridges. The service launched earlier this year in the US and has worked its way to London, exclusively at Selfridges.

HOW IT WORKS
You book an appointment which costs £30 (redeemable against purchase). I had my appointment with the charming Fred Letailleur, YSL’s head of make up for northern Europe, who is not only an expert make-up artist, but is now a master Google Glass user. Which is a considerable combination that needs extreme focus. Not only does the make-up artist have to concentrate on what they’re doing to your face, but they’re also operating a tiny camera (embedded inside the ‘glasses’) with discreet movements, and engaging with the customer – answering questions, making you feel at ease etc. (more…)



THE DRG STYLE INDEX: BURBERRY, VALEXTRA, GUCCI, VALENTINO, FORNASETTI



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. NAOMI CAMPBELL AND JOURDAN DUNN FOR BURBERRY SS15

Burberry-Naomi-Campbell-Jourdan-Dunn-Spring-Summer 2015-Campaign

Oh to be a fly on the wall of the new Burberry ss15 campaign featuring Naomi Campbell and Jourdan Dunn. I love the colourful energy of this campaign and – note to Santa – as a key focus of the collection, the trench coats are being made available to buy from today at Burberry.com (with the rest of the collection on sale globally from January 5th). (more…)



VIDEO: On YSL, Google Glass and the future of beauty retail



Yves Saint Laurent Google Glass

You’ve got to hand it to Yves Saint Laurent Beauté, it has come up with a really smart way of using Google Glass. Back in September it introduced its hi-tech take-home tutorials to Bloomingdales (below), in which its make-up artist wielded his magic paints and brushes on customers, while simultaneously filming the one-to-one consultation using Google Glass. (more…)



THE DRG STYLE INDEX: OLYMPIA LE TAN, HARVEY NICHOLS, DOVER STREET MARKET, SOPHIA WEBSTER, BIRCHBOX



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1) OLYMPIA LE-TAN’S DEBUT STORE

Olympia-Le-Tan-opens-Paris-store

I just saw that Olympia Le-Tan has opened her first store in Paris. I love this girl. Everything from her book-shaped minaudieres to her RTW and even her Tumblr are beautifully executed. The store is located at Passage des Deux-Pavillons, just behind the Palais Royal and houses everything from clothes, to bags (of course), accessories and jewellery. (more…)