Like the music industry, the publishing industry has become about selling product as well as content. So brand extensions are flourishing like nothing before. But what Vogue has is quite unique – its content is its brand extensions. It uses its incredible archive of photography, illustration and editorials to produce all manner of products, from books to beach towels. (more…)
Five months ago, BON magazine commissioned me to write about 3D printing and its potential impact on the fashion industry. The best bit was researching it (with some great help from Jen Eleto). I got some incredibly generous insights from the likes of Dutch product designer Sjors Bergmans who made the first wearable 3D printed shoes, Chris Norman, CEO of 3D printing company Kraftwurx, and Peter Hill who runs the fashion digital studio at London College of Fashion. During my interview with Ron Arad, he disappeared to unearth some 3D printed earrings from the back office of his studio. They were made nine years ago – “the first 3D printed consumer accessories”, according to him.
I also spoke to legal expert Kenneth Mullen and commercial strategy consultant Ceci Guicciardi to get their views on how the ease of 3D printing in future will affect copyright laws, while LCF’s Peter Hill even let us use the LCF 3D printers to make some possible designer ‘fakes’ – with interesting results. (Conclusion: it’s early days for this technology but it’s developing fast.) The article has just been published and has had a good response. Some people are calling 3D printing the third industrial revolution, but if you still think 3D printing in fashion means creating 3D textures on a T-shirt, then maybe you need to go to 3D Printshow at The Brewery in Clerkenwell this weekend. (Admission is £19.95 and boooking is advisable. Info here.)
The full article can be found in BON magazine, out now…
UPDATE: You can read an edited version of the article on Business of Fashion
WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGE: BON Magazine
Sixties, sixties, sixties, sixties. Sick of them yet? Well get used to it, because it’s all you’ll be hearing about from now until eternity. The ’60s is the big fashion story for ss13 (ref Louis Vuitton, Marc Jacobs, Prada and Moschino for starters) and there’s already a rich well of original inspiration to draw from in the new books, films and exhibitions launching right now … (more…)
Guest post by occasional DRG contributor, Alison Bishop
First we had Google+ Hangouts partnering with online curation site Lyst for New York Fashion Week, then we saw snippets of Diane von Furstenberg’s show process, firsthand, through her Google Glass video. On Saturday we saw House of Holland live streamed on eBay’s Style Collective blog, boosted by celebrity and consumer commentary (plus the chance to shop an edit of House of Holland AW12 on eBay.com). (more…)
