17 February, 2013

London Fashion Week AW13: Day three highlights

Today I truly experienced the luxury and convenience of a concierge service. I’ve been working with Amex to experience all they have to offer this Fashion Week, which in reality means I’ve had cars booked to ferry me from show to show, my on-the-go catering needs seen to, plus all manner of other requests – small and large – dealt with. Amex asked me what my ‘pain points’ were during Fashion Week and I said transport issues, wi-fi issues and just general juggling of everything. (more…)

Disneyrollergirl 1 Comment Beauty, Brands, Business of fashion, Designers, Events, Fashion shows, Magazines, Retail concepts, Trends accessories, beauty, fashion shows, Kite Eden, London Fashion Week, Nicole Farhi, Preen, SPONSORED POST, Topshop, trends, Whistles

17 February, 2013

On Amex, Foursquare and consumer interaction at London Fashion Week

Like it or not, the biannual fashion weeks are becoming increasingly consumer-focused. From the sea of bloggers in the Somerset House forecourt (who can watch the shows on the giant screen outside the main tent), to those viewing and shopping via online live stream (pioneered by Burberry), the scope for interaction and calls to action is wider than ever before. The lines are blurring between brands, retailers and publishers, and all are bringing the buzz of LFW directly from the front row to their loyal customers. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Retail concepts, Technology Amex, Burberry, Foursquare, London Fashion Week, SPONSORED POST

16 February, 2013

London Fashion Week AW13: Day one highlights

Bam! That’s the sound of London Fashion Week going off with a bang. Well it did for me, because my first show was London College of Fashion’s MA show – its first as part of LFW. The show was edited to the ten strongest collections, of which my favourite was from Na Di, a menswear graduate whose punchy printed tailoring mashed up traditional references with hiphop attitude. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Designers, Events, Fashion shows, Menswear, Retail concepts, Technology accessories, AW13, Benedetta Bruzziches, Felder Felder, LFW, London College of Fashion, London Fashion Week, Manolo Blahnik, Topshop

15 February, 2013

Introducing: Winser London

It might be Fashion Month but life isn’t all about Marni-esque print and wacko Celine ‘fur-kenstocks’. Sometimes you want a palate-cleanser, a just-so silk shirt with double cuffs for example, or a high quality trench that will travel with you from spring to winter without the Rue Saint-Honore price tag. (more…)