On Amex, Foursquare and consumer interaction at London Fashion Week

Like it or not, the biannual fashion weeks are becoming increasingly consumer-focused. From the sea of bloggers in the Somerset House forecourt (who can watch the shows on the giant screen outside the main tent), to those viewing and shopping via online live stream (pioneered by Burberry), the scope for interaction and calls to action is wider than ever before. The lines are blurring between brands, retailers and publishers, and all are bringing the buzz of LFW directly from the front row to their loyal customers.

I’ve been working with Amex to experience all they have to offer this Fashion Week and their service reaches beyond the (extremely handy) Amex Insider concierges. Extending the excitement of LFW to the high street, through its ongoing partnership with Foursquare, Amex is offering Cardmembers exclusive deals when they check into Foursquare, having synced their cards to the programme first. Fashion retailers including Harrods, Banana Republic, Gap and House of Fraser are offering £25 back on £50 spent, while at the May Fair hotel bar, a Foursquare check-in is worth £10 on a spend of £30 or more on Amex. A good excuse to sample one of the special Manolo Blahnik shoe-themed cocktails, surely?

If you’re a heavy Foursquare user (guilty!), this is the no-brainer way to get a bit more from your check-ins. Even better, it’s not limited to London Fashion Week, the offering continues until 28th February.