Felder Felder

London Fashion Week SS14: Day 1 highlights



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My LFW day one highlight was also the event that took the most time. As media partner for Max Factor’s first ever London Fashion Week live make-up lesson on Google Hangout, I had a call time of 8am to do backstage beauty tweeting at Felder Felder.

For three hours I took notes from Max Faxtor make-up artist Mel Arter, tweeted and Instagrammed, updated the event page on Google Plus, then watched the show – a dreamy, underwater-inspired parade of mermaids with attitude. (more…)

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Join me this LFW on Google Hangout for a live Max Factor make-up lesson



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Looking forward to London Fashion Week? Here’s something I hope will grab you. On Friday 13th September, I’ll be hosting a live make-up lesson on Google Hangout with Max Factor to help launch its Whipped Crème foundation. In the morning I’ll be tweeting up a storm backstage at Felder Felder, then post-show, snatching the make-up from the hands of Max Factor make-up artist Mel Arter and delivering them to Max Factor make-up artist Caroline Barnes at our Google Hangout*. We will be joined by P&G’s Dr Sarah Vickery, Felder Felder’s Isabelle Domier and hopefully…you. (more…)

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London Fashion Week AW13: Day one highlights



Bam! That’s the sound of London Fashion Week going off with a bang. Well it did for me, because my first show was London College of Fashion’s MA show – its first as part of LFW. The show was edited to the ten strongest collections, of which my favourite was from Na Di, a menswear graduate whose punchy printed tailoring mashed up traditional references with hiphop attitude. (more…)

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