preppy

NYFW SS26 notes



Coach ss26 neck purses backstage

New York Fashion Week: Not a huge amount to write home about, but a few details captured my attention…

Coach has hit its stride in recent seasons and I’m pleased for Stuart Vevers. He’s a nice guy and I think people conveniently forget that he elevated Loewe in the fashion space before Jonathan Anderson arrived. Anyway, at Coach SS26 (above and below) I liked the neck doodads – cute little pouches and pendants meant to symbolise sentimentality and New York mementos. Styled in combination with dishevelled, oversized silhouettes by appropriately youth-obsessed Olivier Rizzo, they should help attract the next generation of Coach handbag-toting customers. (more…)

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Quote of the day: Maggie Bullock on J. Crew and the legacy of prep



J Crew book by Maggick Bullock - with a New Yorker prep explainer by Hua Hsu

“A man who confidently strolled into class or an office in well-scuffed bucks didn’t have to worry he’d be held back by some bourgeois triviality. He knew where he stood. So did everyone else.”
J. Crew chronicler Maggie Bullock, New Yorker

A fascinating explainer on J. Crew and the history of prep. New Yorker writer Hua Hsu reviews Bullock’s new book, deep-diving into the status signifiers of Brooks Bros, J Press and the rest, and their significance on society at large. (more…)

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Everybody wants to be Aimé Leon Dore



Aimé Leon Dore

Amazing really. There’s nothing fundamentally new about Aimé Leon Dore (chinos and varsity jackets – groundbreaking!), but the branding execution, styling, casting, collabs and community-building are masterful. It’s just had investment from LVMH and it seems to be the new preppy-revivalist playbook that everyone (read: Brooks Brothers, J Crew) is following closely.

The latest collection drops online at 11am EST tomorrow. (more…)

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Skater prep (for grown ups)



NOAH AW18 Lookbook

This shot from the Noah AW18 look book grabbed my attention last week. I thought I was over preppy anything, but right now I really want an oversized rugby, some too-short chinos (or cords) and have I mentioned my Pillow Heat deadstock Vans fixation?

Breaking it down, I don’t really want classic country club prep, I think I want skater prep – but the clean and ironed version. (more…)

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