What will Burberry 3.0 with Riccardo Tisci look like?

Well, I wasn’t expecting this! I was really hoping for Phoebe Philo at Burberry, but it appears the rumours that she’s not going anywhere else following her Celine departure are true. So news broke today that Riccardo Tisci will replace Christopher Bailey as chief creative officer of Burberry from 12th March.
It will be a relief for the internal teams. Having a directionless brand is not good for morale, and Tisci certainly has form for reinvention and strong, decisive branding. (more…)




