“Fiorucci is optimistic and fun. It was never just a fashion or luxury brand. It appealed to everyone. You could walk in and buy something, whether it was jeans or a postcard. It’s 50 years old, but people remember the experience more than anything else.”
Stephen Schaffer, new co-owner of Fiorucci, Business of Fashion. (more…)
Fashion people love to bandy about words like ‘timeless’. But here’s the proof with Helmut Lang. The brand has reissued a few pieces from its archive, including elbow cut-out sweaters, a zip denim jacket, the painter jeans and the silver Astro Moto jacket. In case you missed it, Helmut Lang has adapted its business structure, hiring an ‘editor’ instead of a single head designer, and planning to offer up regular reissues from the archive to highlight its heritage. (more…)
In an age where sustainability in fashion and provenance in food are starting to define how we choose to consume products, it’s refreshing to see a company building longevity and durability into a brand concept from the ground up. DRG retail editor, ALISON FARRINGTON reports.
Arket is a new retail brand from Swedish fashion giant H&M, but it is about as far away from ‘fast fashion’ as it’s possible to be. (more…)
OK, Arket hasn’t opened yet but first impressions are rather promising. It helps that the press day was meticulously merchandised, the catering was fantastic and the goody bag contained a useful duo of linen tea towel and ‘good’ olive oil.
In case you missed it, Arket is (yet) another new brand from the H&M stable, launching in early autumn. (more…)
