“Fiorucci is optimistic and fun. It was never just a fashion or luxury brand. It appealed to everyone. You could walk in and buy something, whether it was jeans or a postcard. It’s 50 years old, but people remember the experience more than anything else.”
Stephen Schaffer, new co-owner of Fiorucci, Business of Fashion.
I’m loving this revival. I went into the new store after a show during LFW and it wasn’t full of over 40s as I had feared. Yay, young people get it too! The store has captured the experiential spirit of the original Fiorucci, the product is great and I really want the Fiorucci book…
WORDS AND IMAGE: Disneyrollergirl/Navaz Batliwalla
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