Can Chanel create a fragrance classic with Gabrielle?
Chanel is really going for it with its new fragrance, Gabrielle. Which is not at all surprising, given it’s its first big fragrance launch in 15 years. Reviews so far have been mixed. Some describe it as smelling like a room diffuser from Next (ouch), while others love its fruity-floral effervescence.
While the ad campaign positions it as bold, groundbreaking and dynamic, it’s really not a power scent. To me it’s more of a pleasing ‘feminine’ floral fragrance that’s uncomplicated and easy to wear. (more…)
