22 February, 2015

London Fashion Week AW15: let’s hear it for the girls

Shrimps Hannah Weiland Aw15

In these days of Insta-journalism, a fanciful theme is a gift to the time poor and attention-deficit. It helps tell the story of a collection which is what selling clothes is all about. And our young female designers are particularly adept at it.

On the first day of London Fashion Week AW15, we saw evocative tableaux styled as an art class and a gossipy teen gathering courtesy of Molly Goddard and Le Kilt respectively. Meanwhile, Shrimps gave us beautifully vacant aliens landed on a glittery planet surrounded by stalagmites. (more…)

Disneyrollergirl 0 Comments Brands, Design, Designers, Events, News, Styling, Trends AW15, design, designers, events, Hannah Weiland, Le Kilt, London Fashion Week, Molly Goddard, Samantha McCoach, Shrimps, youth culture

21 February, 2015

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

Disneyrollergirl 1 Comment Brands, Business of fashion, Designers, Events, Fashion shows, News, Technology App Store, Apple, Asap54, Burberry, digital, Farfetch, Hunter Original, influencers, Katja, LFW, Line, Lyst, Mal Sherlock, millennials, NYFW, Pinterest, Snapchat, social media, Spring, Topshop, twitter

19 February, 2015

Feature: How fashion influencers are disrupting the modelling industry

Julia Sarr-Jamois

Cara Delevinge snapping selfies on the Giles catwalk; Kendall Jenner announcing her Estee Lauder gig on Instagram; the entire Victoria’s Secret show strategically hashtagged on every social stream going – welcome to the world of modeling 2.0. Boom! Suddenly the era of Versace’s lip-syncing supermodels seems rather quaint.

But then I remind myself that it’s nearly 25 years later and the fashion industry itself has undergone its own metamorphosis. (more…)

Disneyrollergirl 3 Comments Ad campaigns, Bloggers, Brands, Business of fashion, Trends bloggers, Business of Fashion, Cara Delevingne, Claudia Gould, influencers, Julia Sarr-Jamois, long read, Marc by Marc Jacobs, models, Select Models, The Hive, Victoria's Secret

18 February, 2015

London life: West Thirty Six

West Thirty Six Golborne Road

This is the time of year when I get asked about my favourite London hangouts for all those guide-to-LFW type features. In truth, I’m a creature of habit. West London is my stomping ground and I’m loathe to venture East if I can help it. So here’s a new West London eaterie to add to the list – West Thirty Six.

WHERE: Situated in Golborne Road, a stone’s throw from Portobello, this characterful street is one of London’s unspoilt (for now) hidden treasures. (more…)