Quote of the day: Rony Zeidan on ‘see now, buy now’



Is the See Now Buy Now concept working?
“It’s very much a cultural difference. In America, it’s inherent for people to buy. Europeans are a bit more classic in their approaches. There’s a stronghold in Europe when it comes to remaining loyal to heritage and culture, and history.”
Rony Zeidan, founder of the agency RO NY on the ‘see now, buy now’ phenomenon, Glossy.co (so it’s not just me then…)

WORDS: Disneyrollergirl/Navaz Batliwalla
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THE DRG STYLE INDEX: Calvin Klein, Céline, Deciem, Dries van Noten, Bella Freud



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. CALVIN KLEIN X MOONLIGHT CAST
Calvin Klein men's underwear campaign
In case you missed it, Calvin Klein cast Moonlight’s Trevante Rhodes, Alex Hibbert, Mahershala Ali and Ashton Sanders in its spring 2017 Calvin Klein underwear campaign. (more…)



What I’m watching: Joe’s Film



Joe's Film - Joe McKenna film about Azzedine Alaia

This delightful film about Azzedine Alaia is currently doing the rounds on Instagram.

Shot over the course of a few years by super-stylist Joe McKenna, ‘Joe’s Film’ is an intimate portrayal of the designer who eschews the corporate fashion system and its layers of stress and seasonal churn. (more…)



30 years of A.P.C.



A.P.C. AW17

This year is the 30th anniversary of A.P.C and if there’s a more timeless ‘fashion’ brand around, I’d like to see it. I’ve been wearing the coats, jeans, shirts and boots the whole time, I think the only things I haven’t bought are dresses and skirts. Last week I tried on a cute little bucket hat that I’m still dreaming about. (more…)