News

Bringing back the backpack




Adorning the shoulders of everyone from Kanye to Style Salvage Steve and Susie Bubble, there’s no doubt the backpack is making a comeback. Well that’s what I decided the minute I happened upon the new Eley Kishimoto x Eastpak range which is jollying up the Eastpak Carnaby Street store and window display right now. After an intensive trying-on sesh and grilling the poor (but extremely accomodating) shop staff for a good ten minutes I gleaned the following. The backpacks are printed in the now-iconic flash print (I have the flash print upholstered chair and am still gutted that I never bought the flash print Globetrotter suitcase) and cost a very reasonable £60. Each product is a limited edition of 1000 (I’m guessing that means 1000 in each colour – red, blue, black?) and comes with a special edition Eley Kishimoto Eastpak enamel pin.

Now what do you do if you don’t like backpacks? Well there’s a whole host of other flash-y stuff. There are messenger bags and small shoulder bags as well as pencil cases and wallets (although they are a bit ‘ouch’ at £50 each). There are also three skateboards retailing at £350.

I’m going back for mine on Saturday and will be rocking it all through fashion week as it will be perfect for my LG laptop and inevitable gathering of press packs, passes and general paraphernalia that tend to mount up throughout the days. Well done Eley Kishimoto and Eastpak, I think this is a perfect partnership.






More on trunk shows



Further to yesterday’s post, retail blogger Bish Shops alerted me to the following news on trunk shows:

NEIMAN MARCUS PLANS SHOWS TO ENTICE TOP CUSTOMERS TO BUY NEW LINES AT FULL PRICE
Upscale retailer Neiman Marcus Group Inc is to set up special trunk shows and meetings with designers for its best customers in a bid to get them to buy new fashion items at full price.

Engaging Neiman’s core, wealthy customers are the retailer’s “best chance of turning the tide” of deep discounts that is drowning company profits, chief executive Burt Tansky said yesterday.

“The challenge that we have is to get the customer back into the store to buy at full price, because none of us can continue to sell at promotional prices and deep discounts,” Tansky told the National Retail Federation annual convention in New York. “First of all, there’s no advantage to it. Second of all it leads to hell … and it’s got to stop.”

Privately-held Neiman Marcus is testing several marketing ideas across its 40 signature stores, including bringing in groups of 20-30 shoppers for special events, Tansky said.

“We have a number of things going on and already we are starting to understand that our customer, the affluent customer, will come into the stores if we create the right environment,” he said. He noted that some clients said they felt uncomfortable “shopping ostentatiously… Our challenge is to break through that mindset”.

[Source: WGSN]



THE NEW YORK DIARIES – DAY 3




Another rainy day, on and off but not as bad as day 2. We headed to Soho for breakfast then to R by 45 RPM where D proceeded to try on every scarf in the shop before buying me a nylon puffa neck-warmer. As we were paying for it, in walked Lauren Hutton! I tried to keep my cool while frantically mouthing and head jerking to D. She was wearing lime green high top Cons, a denim knee length skirt, some sort of blue outdoorsy jacket (isn’t she a hiker?) and a straw (straw!) backpack. She looked amazing. And she tried on a neck-warmer thingy like mine.

Then to Prada where D wanted to buy a shirt he’d seen in London. Beautiful store, it was like being in a film and I don’t care if it’s fake, I just love being asked ‘how are you’ when I walk into a shop. Unfortunately they didn’t have his size but they did have a lovely little blue man-clutch which I just couldn’t resist for myself. Well, it’s an investment isn’t it?
After lunch, more meandering and yet more shopping, this time for a giant suitcase to carry all our wares home in, we went to the movies.

I love seeing films in New York, I have fond memories of seeing my first Sofia Coppola and Miranda July films there. We decided on Wild Combination, a documentary about Arthur Russell, the experimental musician and disco producer who frequented the legendary New York Loft parties and died before his time in 1992. It was a great little film and very moving at the end. There was only a bit of footage of the Loft parties – I would have loved to see more of that time – but lots of interesting characters and storytelling.

Little did we know that there would be a Q & A with some of the participants immediately afterwards and it turned out D knew a couple of them quite well so we chatted to them for a while after the Q & A session. D was pretty hyper all the way home and wore me out with his excitement so we had a quick bite to eat then straight back to the Bowery’s fabulous marshmallow pillows and 400 threadcount sheets.