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TRP Travel Retail Style Index: September 2020



NARS Icons Sanya travel retail

Welcome to a new travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP)

As global travel picks up again, we look at the business and shopping trends of the travel retail world. In particular, the beauty, fashion, accessories, and watches & jewellery categories, dipping into the product exclusives and digital strategies that often launch in Asia and give the rest of the world an idea of innovations coming soon.

DFS X WECHAT LIVESTREAM.  If you’re getting ready for a Golden Week shopping trip at the end of this month in time for the Chinese autumn break, then DFS is a go-to retailer with downtown and airport locations in Hong Kong and Singapore among others. Whether you still shop in physical stores or not, if there’s one thing Covid has done for consumerism, it’s to accelerate the trend for live stream shopping and this has been especially prevalent across China via WeChat. Now DFS has joined the live stream party. (more…)



Shop the post: What’s the deal with Byredo make-up? (UPDATED)



Byredo beauty make-up

Much excitement about the incoming Byredo make-up line. Famous for its much-copied candles and perfumes – the name comes from ‘By Redolence’ – the brand followed with luxury leather goods and accessories.

What makes the Byredo beauty line stand out from other make-up lines is its unapologetic creativity. It’s not pegged as just another millennial make-up line and in fact it has some pretty radical ideas. This all becomes clear when you realise that Isamaya Ffrench is the make-up artist and ‘collaborator’ on board to shape the product. (more…)



What to buy from Lemaire AW20



Lemaire AW20 by Osma Harvilahti

One of my favourite AW20 collections, there are so many great takeaways from the Lemaire show…

THE CASTING. Real-looking people of all ages wearing clothes that look like they belong to them. I love the setting too and the choreography with the sideways glances, like a series of snapshots taken from the street

THE STYLING. A fantastic layering masterclass, accessorised with signature camera bags and stack heel boots (more…)



The September issues have come to save us



Vogue Italia September issue 2020 featuring Bethann Hardison

September is going to be a memorable month. Furlough schemes ending, kids (and teachers) going back to school in the New Normal, and some businesses tentatively reopening their offices.

It will be challenging but one must remain optimistic. Stepping into the role of chief optimism officer for the month: print magazines. More specifically, the September issues. (more…)