Brands

Sofia Coppola directs Marni for H&M ad campaign




More ad campaign newsWWD announced yesterday that Sofia Coppola has directed the advertising film and print campaign for the Marni for H&M collection which launches on March 8th. The film will run in cinemas as well as on TV and online. Great choice Consuelo! Can I propose a Sofia Coppola for H&M collection next?



On advertising as editorial and Burberry’s SS12 campaign



This time last year I was in the thick of researching an article for H&M magazine on the increasingly mainstream appeal of fashion advertising. I spent hours refreshing The Fashion Spot forums hungry for news of the emerging SS12 ad campaigns to ensure my summer 2011 feature was up to date. (more…)



Beauty booty: gift ideas



Beauty gifts are my go-to solution when I’m stuck for ideas. They’re usually affordable, hopefully useful and I only go for things that I think are beautifully presented. So obviously anything Chanel is number one choice, even if it’s something mundane like these eyelash curlers… (more…)



Hermes pop-up scarf boutique at Harrods



If this year wasn’t all about extravagant scarf prints, next year certainly will be. If you’re going to buy a posh silk scarf, you might as well make it an Hermes one and to entice you even more, Hermes has set up a special pop-up scarf boutique at Harrods (in the Room of luxury 2 on the ground floor) where every Wednesday and Friday afternoon between now and 2nd January 2012, you can learn how to tie a scarf like a pro. (more…)