Brands

Introducing Avenue 32




“We want Avenue 32 to offer a fresh and interesting mix of established and lesser known brands as we were both so tired of seeing the same brands on every single website or in every department store,” says Roberta Benteler, founder of the just-launched etail site that aims to give those brands more control over how they’re presented. (more…)



Deborah Turbeville shoots Valentino SS12 campaign



Loving everything about this pic from Valentino’s SS12 campaign. Strong and romantic with the signature pop of Valentino red – so nice to see them use Deborah Turbeville to shoot in lieu of the usual suspects. Wonder if she shot using film and Polaroid? (more…)



Good things come in small Chanel-shaped packages



Top of my Spring-Summer 2012 fantasy shopping list is Chanel’s ‘package’ bag complete with chain ‘string’. Utterly impractical, utterly adorable. Alas, I don’t even know if it’s going into production. (more…)



The Financial Times on blogger influence and the commercial clout of online tastemakers



Much food for thought in yesterday’s FT article on the power of online tastemakers to shift product. Do also read the second piece on digital marketing agency Joyn* and French company Linkfluence which digs deeper into data analysis ( fyi ‘data’ is going to be one of the big watchwords for 2012).

[*Full disclosure: Disneyrollergirl is listed in the Joyn report and featured on their site]