One of the hot topics of discussion in my Q&A with Vogue’s Robin Derrick last week was that of old school journalism versus new school blogs. Robin observed that with the beauty industry especially, brands and consumers are talking directly to each other via blogs and Twitter, effectively making traditional beauty journalism redundant (you can read all the tweets here – read from the bottom up). (more…)
Now that Facebook Deals has arrived, a whole host of stores are getting involved. Not surprisingly, many of the early adopters of Facebook Deals are also seasoned Foursquare users. Debenhams will launch its Facebook Deals programme by offering free Benefit mascara & makeovers on 14th February for the first ten people to check in nationwide (that’s a grand total of 1000 Benefit mascara and makeovers). Meanwhile Benetton has launched with a charity deal, donating 2 euros for each check-in to Architecture for Humanity throughout the month of February. No purchase required, you’re simply rewarded for visiting the store and communicating the fact to your Facebook network.
The question is, will these brands ditch Foursquare altogether for Facebook Deals? Benetton’s Head of Digital, Gabriele Lunati says,”Facebook Deals is a great way for Benetton to connect with the consumer who is actively shopping on the high street and will be used alongside the popular Foursquare.” I really hope Foursquare can hold its own against the mighty Facebook but let’s see where things are in 6 months time.
Have I mentioned my love for Ralph Lauren? In case you missed my past gushings, here’s a quick recap: the Anglo-American, preppie-ish aesthetic; the beyond beautiful Bruce Weber imagery; the ‘nothing bad could ever happen here’ lifestyle stores; oh and the quality product (i.e. my favourite, still-good-as-new boys navy blazer). (more…)