George Davies’ GIVe has had a fair amount of pre-launch press. Not only has it had a huge push in partnership with Grazia, but The Guardian, The Mail, The Telegraph and The Express have all given over column inches to the new brand which launches tomorrow. So what’s it all about? (more…)
Exciting news just in this week that my blog buddy Sophy Robson is doing the nails for Jeremy Scott at LFW. There is definitely a nail thing going on in London right now, and no event is complete without its nail artists in situ. Last week I was tempted down to the Diesel Flash for Fun launch (its glow in the dark collection that lands next month), not by free jeans and tees but by a free day-glo manicure courtesy of WAH Nails.
Not only were the nail artists sweet and super-creative (no French manicures here) but something about the whole shebang with the little toy-like plastic fans on the tables (to dry the nails) and general hubub made the event far friendlier than your average hifalutin fash bash. Well, that and the fact it was held at the Dalston Superstore.
In the basement you could see the clothes in action, glow-in-the-dark stitched jeans reminding me of Helmut Lang’s 1990s reflective dresses and trousers – *looks off wistfully into the middle distance* – anyone else remember these? But truly, the most fun was had upstairs where you couldn’t move for fash-bloggers – Isabelle O’Carroll, Fred Butler, Jaiden James and Rasharn Rva included. Honestly, the only fash-blogger missing was Miss Sophynails herself!
[Nails pics: WAH Nails]
Today has been a complete whirlwind so I’m speed-blogging to get it all down.
Breakfast with Tiffany
9am Brekkie at Automat with a very blog-savvy PR. Lots to discuss including the importance of brands to have a two-way conversation with consumers online.
First look at APC
1030am Love that familiar signature candle scent on first entering the new Dover Street store and I immediately eyeballed all the shirts, wedges and belts. Welcome back to London APC!
Murdock opens store no 3
1045am Just a stone’s throw from APC in Dover Street was the latest Murdock luxury barbers (5B Stafford Street, W1). These guys have cornered the market in high end (but not poncy) male grooming. Alongside the trad barbers service, they offer a lovely retail experience, especially if you’re a girl gift-buying for a fussy discerning guy. When I asked to have a nose round, I was invited to have a look upstairs, even though ‘it’s not finished yet’ and my host also revealed that Scott Schuman had recently enjoyed the Murdock experience. Didn’t surprise me one bit, this place is a must-visit for all sartorialists.
12pm This Uniqlo window caught my eye – same-day instore alterations. Me likey.
3pm After more meetings and lunch I headed to Fashion Business Club to take in an interview with DailyCandy.com‘s London editor Malika Dalamal. Daily Candy is looking into encouraging feedback from its readers via comments which I think is a very good thing indeed as it harnesses the community spirit and keeps the punters coming back. Post-interview I caught up with a number of fashion people including accessory designer, Quentin MacKay. I first met MacKay years ago when he had designed some very simple black leather wristbands and I had bought one (I think it was when Browns Focus had just opened). I still have it today and was pleased to discover that following successful stints at Tanner Krolle and Samsonite Black, MacKay has now launched a luxury accessory line under his own name – it’s the real deal, have a look here.
The moment I’ve been waiting for! Boy-girl cardigans and utility boots, here I come…
UPDATE: Word from APC is end of July…