30 June, 2013

Learn the insider secrets of denim with me at Selfridges Denim Studio

Got plans for next Saturday afternoon? Well cancel them and hang out with me instead! I’m teaming up with Selfridges to host one of their in-store workshops to celebrate the new Denim Studio and this one is for both hardcore denim geeks and those who still haven’t found their perfect jeans.

I’ll be teaming up with a member of Selfridges’ personal shopping team and one of their expert alterations team to discuss everything there is to know about denim and jeans. Think of it as an insider’s guide to denim. So if you want to know what the emerging trends are in denim (and the how and why), the secret to knowing what to look for in fit, cut and wash, what the limitations are in remodelling a pair of denim jeans (or dress or jacket for that matter), or you just want an opinion on what looks good on you, then please come and join our masterclass.

We will be in an informal hub in the denim personal shopping area so the aim is to make this more of a relaxed conversation than a lecture. The workshop is free, just email [email protected] to book a session – 2pm, 3pm or 4pm – on Saturday 6th July.

And if you can’t come but want questions answered, or want to send a question in advance, leave it in the comments below or email/tweet me ([email protected], @disneyrollrgirl) and I’ll get an answer from my experts.

Disneyrollergirl 0 Comments Brands, Events, Trends denim, events, meet and greet, Selfridges

28 June, 2013

First look: Studio Nicholson AW13

Studio-Nicholson-aw13 6

I’m very much liking all the new sites and brands popping up that answer my need for updated wardrobe staples. Where Winser London delivers year-round multi-taskers and The Style Director curates working woman hero pieces, Studio Nicholson has a sportier, more youthful approach. (more…)

Disneyrollergirl 2 Comments Brands, Design, Shopping, Trends AW13, Studio Nicholson, The Style Director, transitional, Winser London, working wardrobe

26 June, 2013

How Selfridges produced the world’s first co-created denim ad campaign

Selfridges-Denim-Lovers-Campaign-Disneyrollergirl

How to capture the zeitgeist of the current moment? You could do worse than peer into a makeshift photo studio at precisely 730pm at the old Selfridges Hotel last Thursday. Here, 300 invited denim lovers gathered, smartphones in fist, to shoot the world’s first ‘co-created and interactive denim campaign’ for Selfridges’ new Denim Studio. (more…)

Disneyrollergirl 0 Comments Ad campaigns, Brands, Business of fashion, Events, Retail concepts, Technology, Trends ad campaigns, denim, retail concepts, Selfridges, technology

24 June, 2013

Louis Vuitton meets Eine and a Shoreditch street art tour

Eine-Louis-Vuitton-scarf

When I posted about the Eine X Louis Vuitton scarf a couple of weeks ago, it was really hard to find out any info. That’s because it hadn’t been launched yet. I’d seen a snippet in Red magazine and that was pretty much all. In fact, the scarf launches today, exclusively at Selfridges, Oxford Street for one week, sold in the new ground floor Louis Vuitton accessories pop-up. (Not to be confused with the pop-up on the second floor.) (more…)