Beauty

Trend report: What to wear for AW24



Miu Miu tweed sweater

Shops are back! Cash is cool! Corporate-core is a vibe! It’s like the 2020s never happened lol. Sweats, leggings and Crocs have been demoted and tailoring and tactile tops have regained their position in the corner office for AW24. And with the global slowdown of luxury, we’re also witnessing the demise of loud logos on clothes and accessories. Instead, discreet luxury totes whisper subtle brand codes (the Toteme ‘T’!) and it’s grocery stores and ‘hypebeast snacks’ that are the new entry-level status signifiers. Oh, and high-end lipstick is the eternal ‘affordable luxury’ treat for uncertain times. Because some things never change… (more…)

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On my radar: Marie Marot



Marie Marot

Ok, she’s been on my radar since around 2014, but is Marie Marot on yours? She should be!

This shirt designer is her own best brand ambassador (wait, why isn’t she on Substack?!). Her personal taste is textbook gentlewoman style; in fact, I’m pretty sure she was on my Pinterest board for my book pitch. Think tailored crop pants, Jil Sander or Church’s lace-ups, Charvet socks and – of course – the most beautiful cotton shirts, worn buttoned or unbuttoned. (more…)

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The Bally formula



Bally SS25

“Dadaism was about a sense of play, and gentle subversion. What I’m looking for is finding equilibrium between rationality and whimsy.”

Bally was one of my MFW SS25 highlights. This is a masterclass in brand coding, when the pieces themselves are twisted classics rather than wholly avant-garde. Simone Bellotti knows the formula – simple pieces can be given romance, decadence, edginess etc with interesting casting, unexpected hair or makeup, memorable music (Bellotti worked with Swiss artist Aisha Devi on a bespoke soundtrack) and a clever incorporation of house codes.

Thus his new motif, the Swiss cowbell has become a recurring decorative feature on shoes and bags, he is building a recognisable colour palette of cool primaries with neutrals (black, brown), he is owning the Mary Jane, and the leather coat is becoming a new Bally wardrobe staple. (more…)

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Ilona Maher for Sports Illustrated



Ilona Maher Sports Illustrated Swimsuit Cover

When I first clocked Olympic rugby player Ilona Maher on TikTok during the 2020 Olympics, I thought, ‘this girl needs an Allure cover!’ Not just for her gorgeous looks and penchant for a red lip, but for her overall feelgood vibes and body positivity. (more…)

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