Ad campaigns

Beauty bits: Aerin, BeautyMart, Into The Gloss, Chanel, Shu Uemura, By Terry, Teen Vogue, Dior Couture, confessions of a Photoshopper



First look at Aerin Lauder’s campaign imagery for the forthcoming AERIN beauty-slash-lifestyle line (ETA August/September). Very commercial but that’s entirely expected. For more sneak peeks, check out the AERIN site where you can view the product and read Aerin’s Goop-like musings on effortless entertaining and the like…

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Chloe Sevigny for Miu Miu AW12 campaign




Chloe Sevigny’s the face of Miu Miu’s Aw12 campaign, making us nostalgic for the last time she posed for Miu Miu in 1996. I prefer the 1996 version; those flat planes of colour, sandals and slacks are suddenly looking quite contemporary and chanelling the vibe of Prada’s SS13 menswear collection. Will Miuccia take a cue from menswear for SS13 and deliver something similar for Miu Miu womenswear SS13?



Rumoured: Maison Martin Margiela for H&M




Twitter is abuzz with the rumours of H&M’s (allegedly) latest collab with Maison Martin Margiela. While I’m loving the idea of cheap-chic versions of Margiela trench coats, Tabi boots and L’Incognito sunnies, these days it’s not just about the product. There’s also the ad campaign, video and surrounding promotional activity to get excited about. So who do we think might be commissioned to work on those and what to expect? I’d love to see an accompanying Sophie Calle video or ad campaign (behind the lens, but why not in front of it as well) or perhaps Kirsten Owen as the face of the campaign. What about you?

[Image: Tatsuya Kitiyama/A Blog Curated By]