Rumoured: Maison Martin Margiela for H&M


Twitter is abuzz with the rumours of H&M’s (allegedly) latest collab with Maison Martin Margiela. While I’m loving the idea of cheap-chic versions of Margiela trench coats, Tabi boots and L’Incognito sunnies, these days it’s not just about the product. There’s also the ad campaign, video and surrounding promotional activity to get excited about. So who do we think might be commissioned to work on those and what to expect? I’d love to see an accompanying Sophie Calle video or ad campaign (behind the lens, but why not in front of it as well) or perhaps Kirsten Owen as the face of the campaign. What about you?

[Image: Tatsuya Kitiyama/A Blog Curated By]

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