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Gérald Genta is officially back



Gerald Genta LVMH revival

“He said, ‘Don’t we own Genta?’ He then said to me: ‘Why don’t you run it?’”

The watch world is agasp at the news that Gérald Genta is being revived by LVMH. To be precise, by 24-year-old son-of-Bernard, Jean Arnault. (more…)



Coming soon: Brunello Cucinelli fragrance



Brunello Cucinelli fragrance

“We wanted a fragrance that could feel like a cashmere sweater…”

It’s an embarrassment of cliches; the ‘cashmere sweater’, the Umbrian outdoorsy inspo, the his-n-hers coupling, the mid-century minimalist bottle design. Brunello Cucinelli has gone full fragrance launch bingo and yes, I’m here for it. (more…)



Buy it now: Spring blues



B sides Fey jeans in Leo dark sun fade

Three new spring discoveries to share.

I’ve yet to try B Sides jeans but I think now may be the time to make it happen. The new collection features two relaxed-fit styles designed to look like you’ve had them for years. Fey (above) in Leo dark sun fade is a straight-cut, slightly loose-thigh jean with a long rise, while Elissa (inspired by stylist Elissa Santisi) in Klein (below) is a wide-leg, slouchy fit that also sits on the natural waist. Buy here and here. Both styles are 100% cotton and made in the USA. (more…)



Quote of the day: Maggie Bullock on J. Crew and the legacy of prep



J Crew book by Maggick Bullock - with a New Yorker prep explainer by Hua Hsu

“A man who confidently strolled into class or an office in well-scuffed bucks didn’t have to worry he’d be held back by some bourgeois triviality. He knew where he stood. So did everyone else.”
J. Crew chronicler Maggie Bullock, New Yorker

A fascinating explainer on J. Crew and the history of prep. New Yorker writer Hua Hsu reviews Bullock’s new book, deep-diving into the status signifiers of Brooks Bros, J Press and the rest, and their significance on society at large. (more…)