“The one thing you can’t underestimate is how fantastic it looks in a physical shop. In their purest form, nature and plants create wonderful retail theatre. You can buy a dress for the season, then stroll outside to see some wonderful plants. If you’re a lifestyle retailer, not just a pure fashion retailer, there’s an opportunity.” Peter Ruis, president of Canadian lifestyle retailer Indigo and former MD of Anthropologie
The #plantfluencer trend has flourished in just a couple of years, making everyone fancy themselves as a bit of a Monty Don. This Drapers article highlights the opportunity for fashion and lifestyle retailers, with houseplants, garden furniture and associated accessories all there for the taking. (more…)
Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).
This month’s highlights come from a purposeful social retail pop-up in Hainan, a luxury hometail makeover and the latest TikTok trend.
1/ SOCIAL RETAIL. Societal pressures are the focus for a new type of phygital pop-up courtesy of Japanese skincare brand SK-II that has debuted a retail-tainment destination in the Haitang Bay Duty Free Shopping Centre in Sanya, Hainan.
The pop-up is an immersive representation of the P&G-owned brand’s new SK-II Studioanimated anthology series called VS. The film and retail campaign aims to highlight career pressures faced by women and viewed through the experiences of six athletes taking part in this year’s Tokyo Olympics. (more…)
One of the best shows I saw for SS21 was Felipe Oliveira Baptista’s Kenzo collection. Inspired by beekeepers and their utilitarian outfits, the show reflected the social distanced ‘Contagion’ times with incredible headgear and hazmat-style all-encasing outfits fashioned from classic Kenzo florals.
I have a bit of a thing for reveal-conceal headgear, so the hats in particular were my standouts. But the whole show video is gorgeous – do watch! Tragically, it’s just been announced that Kenzo is letting Oliveria Baptista go after only two years at the LVMH-owned brand. Hopefully he’ll get snapped up soon… (more…)
With beauty consumption at an all-time high, it’s no surprise to see an explosion of beauty books on the market. Last year saw much anticipate guides from Caroline Hirons* and Funmi Fetto*, and it feels like we’re going to see more variety over the coming year or two. (more…)