Caroline Baker

What’s in my bag: styling assistants’ edition



Assistants book 3rd Cover
I recently interviewed Caroline Baker (former super-stylist and fashion editor) for my next book and we talked about her favourite styling ‘tool’, the safety pin. Returning from a Nova magazine shoot in Japan via Thailand in the 1970s, she spent 24 hours in Bangkok where she noticed a recurring styling detail on the locals; their blue jackets fastened with safety pins.

“So I did a spread with Harry Peccinotti. Nova loved double page spreads, so we did a safety pin over a double page spread, holding together this sweet little jacket. I love safety pins, so when John Lydon came out, that was his symbol and suddenly safety pins became it. It came to be an outside thing and it was OK. Because [previously] if you safety pinned your clothes, you would hide them if you were a well bought up girl. And as a stylist, you become aware of safety pins, because you have to safety pin the clothing to fit the model, so that you never shot anybody from the back.” (more…)



The Toscani effect



Benetton 1984

Farewell Oliviero Toscani, a brilliant photographer and art director who changed the world through his audacious activism dressed as fashion advertising.

I became aware of him in the 1980s via his vibrant fashion shoots for Benetton using groups of racially diverse, often street cast models in simple studio settings, styled in layers upon layers by (my old boss) Caroline Baker. (more…)



Rebel stylist: Caroline Baker – the woman who invented street fashion



Rebel Stylist - Caroline Baker for Vogue - photography Harri Peccinotti

If you’re struggling for killer fashion gift ideas, allow me to make a recommendation.

I’ve just received my copy of Rebel Stylist*, a fantastic delve into the story of fashion styling straight from the lips (and visual archive) of the lady who invented it all, Caroline Baker. Caroline is a legend in the industry. She has worked for everyone, from Nova magazine to The Face, Vogue and i-D, as well as with iconic designers and brands including Benetton (the Toscani ads), Katharine Hamnett and Vivienne Westwood. Not to mention photographers – Helmut Newton, Hari Peccinotti, Sarah Moon, Guy Bourdin, Saul Leiter. Every mainstream trend you can think of – layering, military surplus, power dressing, underwear-as-outerwear – she was there first, trailblazing well before most of us were in nappies. (more…)



Quote of the day: Caroline Baker



Caroline Baker stylist

“The early 1980s was a lovely time. Punk had shaken everyone up, the Japanese taking over Paris was dynamic in terms of new looks and working with [Katharine] Hamnett was thrilling for me as she always pushed me to do more and more! I have always loved adding strings, ribbons, belts, torn strips of fabric, net and lace to my styling looks so I was in my element.”
Caroline Baker, Hope And Glitter

This quote is taken from a rather lovely interview with legendary stylist Caroline Baker on Iain R Webb’s blog, Hope & Glitter. I assisted Caroline years ago, and if I forgot to pack her bag of ribbons on a shoot there would be hell to pay!