The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.
Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)
Woah, there’s no stopping Peter Philips and his magic mixing palettes.
Due on 1st September is the newly reinvented Rouge Dior lipsticks line that has new matte formulations as well as a reformulated satin finish. The new ultra mattes now contain mango butter, hyuralonic acid and Aroleat Samphira (more…)
I’m all for pyjama dressing, but how to make sure your piped Dolce & Gabbana pjs and brocade Gucci slippers don’t look like you just tumbled out of bed? Easy. First make sure you go for a thicker, luxer class of PJ, so look at Dolce, Marni, Dries van Noten and Gucci. You can try wearing actual pyjamas for day wear, but let’s be honest, this requires a certain nonchalance to pull off. (more…)
Tomorrow is a big day for Chanel. Not that you’d guess it, but if you’re a beauty follower, you’ll know that Chanel’s new autumn collection ‘Chanel Le Rouge Collection No.1’ drops in store (in the UK). (UPDATE: It’s landed! Buy it here.)
And you might also be aware that it’s the first full collection by Lucia Pica, aka Chanel’s Global Make-up and Colour Designer. Why is this a big deal? I’ll tell you in a minute. (more…)
