12 September, 2012

Ebay launches House of Holland online pop-up shop

Last season Topshop took the chance to turn London Fashion Week into a shopping opportunity. This season, Ebay is jumping in with an online pop-up shop to support Henry Holland. As part of the British Fashion Council’s Fashion Forward initiative, Ebay is supporting Mary Katrantzou, Louise Gray and House of Holland with sponsorship, as well as live-streaming their SS13 shows on its Style Collective blog (where – ahem – you can also read some of my fashion musings). As a logical tie-in, it’s also selling an edited selection of House of Holland AW12 on Ebay.co.uk from today until 18th September, with each purchase sent out with a pair of Henry Holland’s phenomenally popular tights.

Gotta say it, this is a great example of 360° thinking; a neat way to bring the buzz of LFW directly to fashion-hungry shoppers while driving sales to Ebay and House of Holland. OK, you can’t buy the SS13 collection straight off the runway (to my knowledge) but maybe we’ll get that by next season.

Will you be buying?

Disneyrollergirl 0 Comments Brands, Business of fashion, Designers, Fashion shows, News, Online shopping, Retail concepts, Shopping AW12, Ebay, House of Holland, London Fashion Week, Louise Gray, Mary Katrantzou, ss13

26 February, 2012

London Fashion Week AW12: more highlights

More snippets from LFW…
London Fashion Week is famous for its surprises and its mix of commercial shows by Paul Smith, Nicole Farhi and Jasper Conran are nicely balanced by the interactive, multi-sensory theatre of other designers. Richard Nicoll chose to present a hybrid of showroom, shoot and show while McQ by McQueen’s theatrical show had an element of audience participation at the end. (more…)

Disneyrollergirl 2 Comments Beauty, Books, Brands, Designers, Events, Fashion shows, Magazines, Retail concepts, Shopping, Technology, Trends Acne, Aiste Nesterovaite, Anya Hindmarch, AW12, fragrance, Fred Butler, Grazia, Handpicked Media, Katie Baron, London Fashion Week, Marques Almeida, Penhaligon's, Sister by Sibling, The Gentlewoman, Topshop, Vodafone, Warehouse

21 February, 2012

LONDON FASHION WEEK AW12: Day 4 – it’s all about McQ

It wasn’t the mainline and so understandably expectations may have been low. The McQ label had become known for wearable pieces, lots of print and jersey, with McQueen motifs to appeal to a younger, less cash-rich customer. McQueen recently bought back its own license with the intention to design McQ inhouse and focus on the rebellious youthful codes of tartan, punk, denim, kilts and other signatures we associate with the British brand. (more…)

Disneyrollergirl 1 Comment Brands, Design, Designers, Events, Fashion shows Alexander McQueen, AW12, London Fashion Week, McQ

20 February, 2012

LONDON FASHION WEEK AW12: DAY 3

I tried to keep this brief but it didn’t happen so here goes. First up: Margaret Howell. You don’t get many surprises here but that’s OK. With some designers I like to know what I’m getting and for AW12 we’re getting the perfect white shirt, trad fairisles, fitted twinsets, schoolgirl box-pleated skirts, indestructable tweed trench coats (an update on my navy wool one that kept the biting chill out all weekend) and boyish blazers. To finish off – low side ponytails, penny loafers and darling little olive green Tam-o-shanter hats. (more…)