denim

How Selfridges produced the world’s first co-created denim ad campaign



Selfridges-Denim-Lovers-Campaign-Disneyrollergirl

How to capture the zeitgeist of the current moment? You could do worse than peer into a makeshift photo studio at precisely 730pm at the old Selfridges Hotel last Thursday. Here, 300 invited denim lovers gathered, smartphones in fist, to shoot the world’s first ‘co-created and interactive denim campaign’ for Selfridges’ new Denim Studio. (more…)



Dream jeans: MIH SS13



Denim brand MiH has been going since 2005 and I love how it has slowly but consistently grown from a denim-only brand to incorporate other beautiful-but-useful basics. Its Bretons frequently sell out, the oversized shirts are tweaked and repeated season-on-season and every so often you get something simple yet brilliant, like this spring’s washed-out jade boilersuit (above).

Another bonus: this utterly dreamy, Super-8 film. It was shot by the equally super Blue Farrier (you may have come across her blog, JackyBlue. If not, do take a look). Watch below or on Youtube (best viewed in 480p quality mode)…

MIH ss13 can be found at MIH-Jeans.com (more…)



Gap’s iconic portraits – when classic is best



I spotted this great portrait of Rifat Ozbek by Steven Meisel (above) in a book in the Gap store. The book is Individuals: Portraits from the Gap Collection and is currently going for a song on Amazon. The book is full of portraits by the likes of Herb Ritts, Annie Leibovitz, David Sims and Meisel and goes to show that Gap has been doing for years what lots of brands are only just doing now. That is, photographing interesting people in a way that represents their own style. (more…)