Oh happy days! Gap’s fortunes are on the upswing and to celebrate, the new collections are getting ready to drop. The latest in-store and marketing campaign Back To Blue has already arrived, celebrating true blue denim in all its forms. (I have another post cooking about that but for now all you need to know is the sexy boyfriend jeans are an out and out winner if you’re truly over skinnies.) (more…)
More on the denim personalisation front. Last weekend I spent a happy hour at Selfridges playing with denim swatches, buttons, rivets and zips to build my own version of 3×1 boyfriend jeans. The New York-based denim brand owned by Scott Morrison (founder of Paper, Denim Cloth and Earnest Sewn) sells its RTW jeans at Selfridges’ Denim Studio (which you can read all about here), but for three days only was also offering its custom service to London denim heads.
I chose my favourite cut of jeans, then configured the best denim, thread colour, pocket style, rivets, buttons and zips to make them up in. It was a truly indulgent experience. (My jeans should arrive in three weeks from the 3×1 denim factory in New York). [UPDATE: This way for the finished article.]
Not quite as intensive but still a fun self-branding service is the monogramming that’s being offered by MIH jeans and Mother Jeans. Both use traditional hand monogramming to stitch initials onto a new pair of jeans.
For your monogrammed Mother denim, head to Selfridges Oxford Street’s Denim Studio this weekend only, where you chosen Mother jeans will be embroidered free of charge while you wait (roughly 30-40 minutes depending what you have done). For your MIH Hawthorne & Heaney embroidered jeans, order the ones you want online and follow the instructions. Your monogrammed jeans should be delivered in two weeks.
Selfridges is the undisputed leader of innovation when it comes to London’s department stores. While Liberty may be the go-to for a great edit and unexpected finds, Harrods for ultimate luxury and Harvey Nichols for the newest labels, Selfridges is the retail risk-taker and rule-breaker.
This summer’s big takeover has been all about denim, from the newly-opened £6 million Denim Studios on the third floor, to the fantastic windows depicting the nuances of every denim tribe you can think of. Here’s what I learnt from the personal shoppers and alterations team at my recent Disneyrollergirl Denim Workshop. (more…)
Got plans for next Saturday afternoon? Well cancel them and hang out with me instead! I’m teaming up with Selfridges to host one of their in-store workshops to celebrate the new Denim Studio and this one is for both hardcore denim geeks and those who still haven’t found their perfect jeans.
I’ll be teaming up with a member of Selfridges’ personal shopping team and one of their expert alterations team to discuss everything there is to know about denim and jeans. Think of it as an insider’s guide to denim. So if you want to know what the emerging trends are in denim (and the how and why), the secret to knowing what to look for in fit, cut and wash, what the limitations are in remodelling a pair of denim jeans (or dress or jacket for that matter), or you just want an opinion on what looks good on you, then please come and join our masterclass.
We will be in an informal hub in the denim personal shopping area so the aim is to make this more of a relaxed conversation than a lecture. The workshop is free, just email firstname.lastname@example.org to book a session – 2pm, 3pm or 4pm – on Saturday 6th July.
And if you can’t come but want questions answered, or want to send a question in advance, leave it in the comments below or email/tweet me (email@example.com, @disneyrollrgirl) and I’ll get an answer from my experts.