denim

Aw12 trend report: MIH press day




Sometimes, after endless appointments of full-on fashion-fashion, you need a palate-cleanser at the press days. Enter MIH‘s new Shepherd’s Bush HQ; all white walls, high ceilings, pristine denim and utility-luxe separates with a London-meets-Paris twist. I got a tour of the studio and a glimpse of the new mens Jean Machine line too… (more…)



Dark and lovely



I’m not a great fan of faded denim. Given the choice, I prefer my jeans stiff, dark and densely pigmented. And as traditional faux-fading processes are found to be harmful to their makers and the environment, fashion is finally catching up with me.

One of the suggestions Levi’s makes is to wash jeans less, using only cold water. Funnily enough, this is something I’ve done for years. Using only a tiny bit of detergent, I soak jeans in a bucket of water then rinse, roll in a towel and dry flat. But mostly I try to avoid washing them at all, which is obviously much easier if they’re dark to start with (yeah, it helps if you’re a bit of a scruff).

As it happens, my favourite inky-hued jeans are back online at Netaporter.com. I have these Levi’s Made & Crafted chino jeans already in indigo and khaki but will be buying another pair of the indigo as I wear mine a lot. If you want a dark wash jean that’s versatile enough to wear all year round (day to night, dressed up or down, yada yada) then I’d thoroughly recommend these…

Buy Levi’s Made & Crafted jeans at Netaporter.com



You’ve been Tonned



Love this Style.com video on Tommy Ton. It’s interesting how he mentions that one of his favourite things is seeing his work appear on Tumblr because he likes to feel his pictures have inspired someone – I’ve been wondering how photographers feel about seeing their work reproduced on blogs without the syndication fee.

A friend told me a great story about Ton after last London Fashion Week. My friend got followed for several blocks by a ‘team’ of photographers after coming out of Somerset House. At first the incessant clicks didn’t bother him, but after five minutes he stopped and asked who they were shooting for. It turned out to be Tommy and his cohorts shooting for various international GQs. But the funniest bit was that my friend wasn’t wearing anything particularly ‘fashion’, in fact his denim jacket had a big tear in the sleeve. But it transpired that this tear was the exact detail that he was being pursued for. A few hours after laughing at this story, I noticed I’d posted a link to this Tommy Ton for GQ.com gallery on my Facebook page two days previously. And of course there, in all its glory was the prized picture. No face, no outfit, just a close-up of a hole in a sleeve. That’s dedication for you!