Gap’s Styld.By site has evolved since the last time I wrote about it and even better, this time I’m on it! The site’s premise is non-models wearing Gap their way, styling it with their own clothes to showcases their signature style. I was asked to take part in the Back To Blue denim campaign, choosing a few Gap denim pieces and styling them in my lazy casual, tomboy way. The first installment is below and here. I’m wearing Gap’s indigo ‘sexy boyfriend’ jeans (I went up a size to make them extra loose) with my own ancient Helmut Lang sweatshirt, Agnes B tee, battered Church’s shoes and a Prada manbag. (more…)
It makes up the bulk of my wardrobe, so I’m happy to see so much excitement going on around denim at the moment. From Selfridges’ impressive new denim studio and summer takeover, to the bespoke offer from 3X1, to MIH monogrammed jeans, to Marques’Almeida’s scissored deconstruction, there’s no end of clever things to do with denim.
And then there’s the Faustine Steinmetz approach. Taking the standard trucker jacket shape and 501 jean, this newbie designer has done something that looks like it could be denim but definitely isn’t.
Oh happy days! Gap’s fortunes are on the upswing and to celebrate, the new collections are getting ready to drop. The latest in-store and marketing campaign Back To Blue has already arrived, celebrating true blue denim in all its forms. (I have another post cooking about that but for now all you need to know is the sexy boyfriend jeans are an out and out winner if you’re truly over skinnies.) (more…)
More on the denim personalisation front. Last weekend I spent a happy hour at Selfridges playing with denim swatches, buttons, rivets and zips to build my own version of 3×1 boyfriend jeans. The New York-based denim brand owned by Scott Morrison (founder of Paper, Denim Cloth and Earnest Sewn) sells its RTW jeans at Selfridges’ Denim Studio (which you can read all about here), but for three days only was also offering its custom service to London denim heads.
I chose my favourite cut of jeans, then configured the best denim, thread colour, pocket style, rivets, buttons and zips to make them up in. It was a truly indulgent experience. (My jeans should arrive in three weeks from the 3×1 denim factory in New York). [UPDATE: This way for the finished article.]
Not quite as intensive but still a fun self-branding service is the monogramming that’s being offered by MIH jeans and Mother Jeans. Both use traditional hand monogramming to stitch initials onto a new pair of jeans.
For your monogrammed Mother denim, head to Selfridges Oxford Street’s Denim Studio this weekend only, where you chosen Mother jeans will be embroidered free of charge while you wait (roughly 30-40 minutes depending what you have done). For your MIH Hawthorne & Heaney embroidered jeans, order the ones you want online and follow the instructions. Your monogrammed jeans should be delivered in two weeks.
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