denim

Dream jeans: MIH SS13



Denim brand MiH has been going since 2005 and I love how it has slowly but consistently grown from a denim-only brand to incorporate other beautiful-but-useful basics. Its Bretons frequently sell out, the oversized shirts are tweaked and repeated season-on-season and every so often you get something simple yet brilliant, like this spring’s washed-out jade boilersuit (above).

Another bonus: this utterly dreamy, Super-8 film. It was shot by the equally super Blue Farrier (you may have come across her blog, JackyBlue. If not, do take a look). Watch below or on Youtube (best viewed in 480p quality mode)…

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MIH ss13 can be found at MIH-Jeans.com (more…)



Gap’s iconic portraits – when classic is best



I spotted this great portrait of Rifat Ozbek by Steven Meisel (above) in a book in the Gap store. The book is Individuals: Portraits from the Gap Collection and is currently going for a song on Amazon. The book is full of portraits by the likes of Herb Ritts, Annie Leibovitz, David Sims and Meisel and goes to show that Gap has been doing for years what lots of brands are only just doing now. That is, photographing interesting people in a way that represents their own style. (more…)



Aw12 trend report: MIH press day




Sometimes, after endless appointments of full-on fashion-fashion, you need a palate-cleanser at the press days. Enter MIH‘s new Shepherd’s Bush HQ; all white walls, high ceilings, pristine denim and utility-luxe separates with a London-meets-Paris twist. I got a tour of the studio and a glimpse of the new mens Jean Machine line too… (more…)



Dark and lovely



I’m not a great fan of faded denim. Given the choice, I prefer my jeans stiff, dark and densely pigmented. And as traditional faux-fading processes are found to be harmful to their makers and the environment, fashion is finally catching up with me.

One of the suggestions Levi’s makes is to wash jeans less, using only cold water. Funnily enough, this is something I’ve done for years. Using only a tiny bit of detergent, I soak jeans in a bucket of water then rinse, roll in a towel and dry flat. But mostly I try to avoid washing them at all, which is obviously much easier if they’re dark to start with (yeah, it helps if you’re a bit of a scruff).

As it happens, my favourite inky-hued jeans are back online at Netaporter.com. I have these Levi’s Made & Crafted chino jeans already in indigo and khaki but will be buying another pair of the indigo as I wear mine a lot. If you want a dark wash jean that’s versatile enough to wear all year round (day to night, dressed up or down, yada yada) then I’d thoroughly recommend these…

Buy Levi’s Made & Crafted jeans at Netaporter.com