20 November, 2014

Ask Alison: How beauty brands are getting up close and personal with digitised stores

Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP, looking at the emergence of interactive digital stores coming from the premium beauty sector

Bobbi-Brown-beauty-store-Covent Garden

It’s official; Covent Garden has become London’s Beauty Quarter when it comes to stores. Luxury brands Chanel, Dior and Burberry all opened mini beauty flagships here in the last couple of years while Marc Jacobs followed recently with its Tweet Shop pop-up. Now prestige beauty brands Clinique and Bobbi Brown (above) are experimenting with new, highly personal store concepts. (more…)

Disneyrollergirl 2 Comments Beauty, Brands, Business of fashion, News, Retail concepts, Technology, Trends Alison Bishop, Ask Alison, beauty, BeautyMart, Birchbox, Bobbi Brown, Burberry, Clinique, Dior, long read, luxury, Marc Jacobs, retail concepts, technology

24 July, 2014

Brand lessons: Gail Federici

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A while ago I was invited to tea at Claridges to meet Gail Federici. Although I’ve cut down on the meet-and-greets, I couldn’t pass up the opportunity to grill this dynamic beauty pioneer on the rise of female entrepreneurs and the very modern culture of self-branding. (more…)

Disneyrollergirl 2 Comments Beauty, Brands, Business of fashion, Shopping, Trends beauty, best fashion blog, blogging, Business of Fashion, Charlotte Tilbury, Color Wow, Gail Federici, hair, John Frieda, long read, make-up, MyFace

17 May, 2014

Guest post: Experiencing the Fragrance Lab at Selfridges

1 Fragrance-Lab-Selfridges©Hufton+Crow_012

DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent

Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. (more…)