Levi’s has done it again with its new Levi’s Engineered Jeans collection. (OK, not that new, if you remember them from the first time round in 1999.) 20 years ago, Levi’s brought out a unique darted and twisted seamed jean that was a radical departure from its classic Americana silhouettes. Strange as it was, it caught on instantly and was widely copied for a few seasons.
Love this story on what’s thought to be the oldest pair of women’s jeans in existence. They’re Levi’s of course, and were owned by Viola Longacre, a student teacher who bought then in the early 30s. The cut is surprisingly contemporary (I’d snap these up in a heartbeat), which proves why people lust after vintage Levi’s. (more…)
OK, I know trends and seasons are ‘dead’ and all that but I can’t help it, trend-speak is ingrained in me! I’m counting the days* til I can shrug off the sixteen layers of padded coats and woollens and prance around in ‘crisp cotton shirts’ and barely there shorts. (Yeah right, I have not worn shorts in this country for at least ten years.)
So here’s my own, personal what-I-want-to-wear-this-spring top ten. (more…)
I’m so conflicted about LFW! I’m forever being told by brands that consumers don’t care about catwalk coverage. They want fashion that they can relate to and often don’t even realise it’s Fashion Week. (more…)