heritage

Old Burberry



The Queen wearing Burberry at Windsor Great Park in 1985 by Tim Graham via Vogue

Having an #oldburberry moment and thinking about the signature check in a classic old money outdoorsy context.

Kinda nailed by this old school photo of The Queen at Windsor Great Park in 1985 by Tim Graham. This was in the days when Burberry was more of a traditional British brand rather than a luxury brand. Still quietly well regarded, but not ‘fashion’ and definitely not ‘hype’. (more…)



The culture of fashion: Retail-edutainment rules at Dior’s renovated Avenue Montaigne flagship



Ballgowns on display at La Galerie Dior in Paris

Retail-edutainment is the latest portmanteau on my mind.

Dior is finally ready to reopen its Avenue Montaigne flagship after a two-year reno. This latest incarnation is a ‘universe of Dior’ which includes retail, restaurants and a gallery, plus a private shopping apartment that gives its guests the keys to the store – accompanied by concierges to attend to their every whim.

The Galerie de Dior is the masterstroke. (more…)



Quote of the day: Robin Birley on old money aesthetic



Robin Birley How to Spend It

“It’s like constantly having a little pebble in your shoe. If I’m having a conversation and I see a picture that isn’t hung right, I can’t focus. I’m desperate to go over and fix it. I’ve inherited that irritation, which is about not being happy until things are right.”
Robin Birley, How To Spend It

(more…)



Not your mother’s Tiffany?



Tiffany ad campaign 2021

Love, love, love the clean and classic styling on this Tiffany silver campaign.

The copy is a bit confusing though. It implies classic Tiffany is old fashioned with its “Not your mother’s Tiffany” strapline (which has riled its Instagram followers), yet then suggesting ‘mother knows best’.

Anyway, it’s always interesting to see heritage companies go back to basics; they all seem to do it. It’s a sort of way to reinforce their power, to show new customers their worth (these Elsa Peretti cuffs are iconic after all). (more…)