fragrance

THE DRG STYLE INDEX: The Cords & Co, Farfetch, MAC, Re/Done, Maison Trudon and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…


1. THE CORDS AND CO

The Cords & Co classic premium corduroy brand
In a season which is going to see corduroy take centre stage, it’s a good time to launch a premium brand called The Cords & Co. The Stockholm-based brand launched last week, opening stores in six cities simultaneously. The product is great – very simple styles in good colours. (more…)



Harrods Salon de Parfums: see, touch, smell



Floraiku fragrance at Harrods Salon de Parfums 6th floor

It takes a lot to get me to an 8.30am press launch, but the addition of seven new boutiques to the Harrods Salon de Perfums did the trick. Joining the original ten boutiques, this 6th floor haven is a destination for serious scent seekers.

Let’s talk personalisation and experience, two big lifestyle trends that are a gift to luxury retailers. At Harrods they’re expected by wealthy overseas customers, who demand excellence and uniqueness from every visit. With bricks and mortar retail struggling overall, it’s the ‘wow’ experiences that get people talking and – crucially – returning for more. (more…)



Buy it now: Jo Malone Christmas 2017



Jo Malone Christmas 2017

Christmas in July at Jo Malone London is always an unexpected treat. You just never know what you’re going to get. I mean, would you have predicted pop-art colours and a candy pink perfume bottle for Jo Malone Christmas 2017?

There’s a reason for the cacophony of colour and that’s because Jo Malone London has worked with Jonathan Saunders on the creative concept. (more…)



How to create a capsule fragrance wardrobe



Nasomatto Pardon and Aesop Marrakech Intense

I frickin love talking to fragrance people. They’re so passionate, poetic and downright knowledgeable about perfume and the senses. One who is more passionate than most is the effusive Michael Donovan, founder of Profile PR and perfume e-tailer Roullierwhite.com. (more…)